An editorial approach to brand and creative direction for modern hospitality and lifestyle brands.
Selected Work
A two-site specialty coffee brand and roastery.
Website and full copywriting, plus ongoing content and community: Instagram content and social media management, the Google review community, and liaison with advertisers and partners across marketing and content.
A New York mass tort law marketing consultancy.
Brand identity, logo and website, plus a brand tone of voice guide to keep their messaging consistent across every channel.
A specialist marketing publication.
Brand identity and site copy.
About
Studio Gene is the practice of Kelcie Gene, a multi-hyphenate creative working across web design, content creation, copywriting and photography for modern hospitality and lifestyle brands.
Born and raised in Britain and now based in Lisbon, Kelcie partners with a select number of clients globally on sprint and retained projects. Clients and work have been featured in Condé Nast, TopJaw, Travel + Leisure, Sky News and The Grocer.